American Expert Conducts Social Media Workshops

September 10, 2012

US Ambassador Speaking with Workshop Participants

Ms. Mathilde Piard, Social Media Manager with the Cox Media Group, is in Chad under the auspices of the American Embassy and the Maison des Medias to conduct a series of “hands-on” training workshops for journalists, communication students and NGO activists, September 10 - 14.  Participants will be shown how to use social media’s digital tools, technologies and strategies to best engage their constituents and communities, promote programs and projects, and reach out to target audiences worldwide.  The workshops will place a heavy emphasis on personal training, with each and every program participant spending three hours at a computer under the guidance and direction of Ms. Piard, to better master the subject matter and try their hand at social media-ing.   Ms. Piard is a graduate of Columbia University’s School of Journalism in New York City, and of the University of St. Andrews in Scotland.